Senior Manager, AI Search & Discovery (GEO/AEO)

About the company Insurify is one of America's fastest-growing MIT FinTech startups, recognized on the Inc. 5000 list five years running and Forbes Fintech 50 for 2021–2023. With $130M in total funding, they're reshaping how millions of people compare, buy, and manage insurance using AI, technology, and superior product design. About the role This Senior Manager role owns Insurify's GEO/AEO program — improving how the brand is discovered, cited, and recommended across AI-powered search and generative answer engines. Sitting within Product SEO and reporting to the Director of Product SEO, the role drives cross-functional execution across content, PR, brand, legal, product, data, and reviews. Responsibilities - Own the AI Search & Brand Visibility roadmap, translating Product SEO priorities into strategy, execution plans, and measurement frameworks - Increase AI search visibility across LLMs, generative answer engines, and emerging organic discovery surfaces - Improve quality and accuracy of brand perception in AI-generated answers (trust, savings, carrier breadth, comparison quality) - Identify and prioritize highest-impact levers: owned-site messaging, public data, PR, reviews, reputation signals, third-party source corrections - Strengthen brand consensus across the web by analyzing and correcting sources that shape AI understanding of Insurify - Drive cross-functional projects from discovery through execution and measurement - Partner with product and engineering on agent-readiness: structured data, MCP/API integrations, mobile and web app AI-navigability Requirements - 6+ years in SEO, organic growth, content strategy, digital PR, brand visibility, or reputation management - Strong understanding of how AI-driven answer systems discover, interpret, and cite information across owned and third-party sources - Experience building cross-functional roadmaps connecting strategy to measurable business outcomes - Strong analytical skills; familiarity with Google Search Console, GA4, Ahrefs, Semrush, Looker, Peec.ai, Profound, or similar platforms - Excellent stakeholder management across SEO, content, PR, brand, legal, product, engineering, analytics, and leadership - Strong written and verbal communication; ability to turn complex findings into executive-ready narratives Nice to have - Experience in insurance, fintech, marketplaces, affiliate, lead generation, comparison shopping, or another highly competitive SEO vertical Benefits & perks - Competitive base salary ($120,000–$150,000) plus generous stock options - Health and dental coverage, 401K with match - Unlimited PTO, generous holiday calendar - Learning & Development stipends, Paid Family Leave - Social impact volunteer time, catered office lunches Compensation Base salary range $120,000–$150,000 USD depending on experience, education, and location. Total package includes health coverage, retirement contributions, additional wellbeing benefits, and potential company equity.