AI Content Strategist

What we're looking for Evolve is on a mission to make vacation rental easy for everyone. At our scale, that means our brand has to show up consistently and beautifully across hundreds of content touchpoints — blog posts, emails, social ads, help articles — often all at once. We're looking for an AI Content Strategist to lead how we build, train, and operate our AI-powered content engine. This is primarily a builder and systems role — roughly 80% of your time will be spent designing AI workflows, training AI tools on our brand voice, building self-service content systems for the team, and producing AI-generated content at scale. The other 20% is about knowing when a campaign, launch, or key moment needs a human creative touch — and being the person who delivers it. What you'll do Build and operate our AI content engine (~60% of your time) • Design, build, and continuously refine AI-powered content workflows that produce on-brand output across every format — blog, email, social, help center, and more • Create and maintain brand training materials, prompt libraries, and style guides that teach our AI tools how Evolve sounds, thinks, and communicates • Evaluate, onboard, and optimize AI content tools as the landscape evolves • Build self-service templates and workflows so every marketer on the team can produce great content independently and at scale Own brand standards and enable the team (~20% of your time) • Own Evolve's brand voice, tone, and visual standards — and make them actionable for both humans and AI tools through clear documentation, guidelines, and training resources • Build and maintain the internal content toolkit: templates, asset libraries, and AI usage playbooks that empower the team to create confidently and consistently • Review and QA contractor and AI-generated output before it publishes Show up as the creative when it counts (~20% of your time) • Produce high-quality brand content — visual design, copy, or a combination — for campaigns, launches, and moments where human craft makes the difference • Manage external creative partners when we need to expand capacity, ensuring every partner understands our brand and delivers work that feels like Evolve • Set the creative standard for what "great" looks like at Evolve What makes you a great fit • 4+ years of experience in content marketing, brand, or a creative role where quality and consistency were non-negotiable, with a portfolio that reflects strong brand sensibility and visual design skills (Figma, Canva, or Adobe Suite) • Deep hands-on expertise with AI content tools (Claude, ChatGPT, Gemini, or similar), including prompt engineering and training AI models on brand voice and style • A systems-first mindset with demonstrated experience building repeatable content workflows and automation using tools like Zapier or Make • Strong creative judgment — you know when to let AI run and when to take the wheel, and you're energized by building systems that enable the whole team, not just producing great work yourself • Comfortable managing external creative contractors or agencies, briefing and QA-ing their work to ensure brand-consistent delivery Bonus points • Experience with AI agent workflows or multi-agent content systems • Hospitality, travel, or marketplace industry background Compensation For this role our salary range is $110,000 to $135,000 depending on relevant experience. Compensation for this role may vary to reflect local market conditions How we reward Evolvers • Financial Wellness: Industry-competitive pay, equity in the company, and a 401(k) with a 4% immediate vesting match. • Family Support: 16-18 weeks of paid parental leave for birthing parents and 10 weeks for non-birthing parents, plus infertility coverage. • Health & Wellness: Comprehensive medical, dental, and vision plans, with 100% employer-paid dental and vision for individual coverage, a low-cost medical option, 10 free mental health visits, and pet insurance. • Time to Recharge: Generous PTO, RTO (for full-time exempt employees), sick leave, holidays, and a personal holiday to celebrate what matters most to you. • Travel Perks: Annual Evolve travel credit after one year and discounts on stays at all Evolve properties. • Growth Opportunities: World-class onboarding programs, learning, and development resources to help you grow your impact. • Connection: Employee Resource Groups celebrating our diverse communities at Evolve.