Roku

About Roku

Roku is a TV streaming platform connecting consumers to content, publishers to audiences, and advertisers to consumers. It is the #1 TV streaming platform in the U.S., Canada, and Mexico.

Roku is a TV streaming platform that connects consumers to the content they love, enables content publishers to build and monetize large audiences, and provides advertisers unique capabilities to engage consumers. The company pioneered streaming to the TV and aims to power every television in the world. It is the #1 TV streaming platform in the U.S., Canada, and Mexico.

Roku operates across the TV ecosystem, with teams working on AI-powered discovery and personalization, as well as a highly scalable advertising platform. The Entertainment Assistant team builds next-generation discovery experiences using machine learning and generative AI, while the Ad Engineering team builds real-time advertising systems that serve millions of ad requests daily.

As a public company, Roku generates revenue by connecting the TV ecosystem, including monetization for content publishers and advertising capabilities for brands. It is focused on balancing user engagement, long-term retention, and monetization across its surfaces.