Phia
AI shopping agent cutting return rates by 50% with 1.5M+ users
About Phia
Phia is an AI alignment layer for commerce that powers a consumer shopping agent with over 1.5 million users and partnerships with 9,600+ retail brands.
Phia has raised $43M from Notable Capital, Khosla Ventures, and Kleiner Perkins to build the AI alignment layer for commerce. Its consumer shopping agent has surpassed 1.5 million users and partnered with 9,600+ retail brands across contemporary, resale, and luxury, representing billions in annual gross merchandise volume. The company scans more than 350 million products to help shoppers find the right pieces at the best price, cutting return rates by 50%. Phia is on pace for nine-figure sales growth this year and aims to reinvent shopping as an intelligent, trusted experience built around each user's intent. The company is a lean, high-ownership team building at startup speed.
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