Moloco

About Moloco

Moloco provides AI performance advertising at global scale, delivering measurable growth and monetization for app advertisers, retailers, and developers.

Moloco was founded in 2013 by machine learning engineers who built AI advertising inside the world's largest technology companies. Our purpose is to bring the caliber of AI advertising that built the largest platforms to every business growing on the open Internet. Today, our AI system powers performance advertising across millions of apps, commerce media for many of the world's leading retailers, and monetization for publishers. Our compound AI system, CARA, has been built and refined since 2013 to optimize every digital impression for customer outcomes. CARA organizes models, agents, and specialized software into technical domains that solve the unique challenges of digital advertising and retail media. The system learns continuously from billions of events every day, and updated model versions are deployed as often as every two hours.